impactcommunications.com underwent a complete transformation to better reflect Impact's level of expertise in multimedia production. The outdated website got a big and bold facelift to help reestablish credibility with both existing and prospective clients.
Client:Impact Communications
Industry:Media Production
Deliverable:Responsive Website
Collaborators:Brendan FiremMike WolffSarah Pagura
Before & After
Process
1. Project Definition
Identified problems with old website
Identified purpose of new website
Defined target audience and needs
2. Research
Researched competitors / industry trends
Analyzed successful websites for inspiration
3. Lo-Fi Wireframes
Developed hierarchical structure
Created low-fidelity wireframes to outline basic structure, layout, flow and interactions
4. Hi-Fi Mockup & Testing
Developed high-fidelity mockups
Ensured responsiveness between desktop and mobile
Performed usability testing to ensure positive user experience
5. Develop & Test
Chose development platform and began programming
Ensured cross-browser compatibility and responsiveness