impactcommunications.com underwent a complete transformation to better reflect Impact's level of expertise in multimedia production. The outdated website got a big and bold facelift to help reestablish credibility with both existing and prospective clients.

Client:Impact Communications

Industry:Media Production

Deliverable:Responsive Website

Collaborators:Brendan FiremMike WolffSarah Pagura

Before & After

Process

1. Project Definition

  • Identified problems with old website
  • Identified purpose of new website
  • Defined target audience and needs

2. Research

  • Researched competitors / industry trends
  • Analyzed successful websites for inspiration

3. Lo-Fi Wireframes

  • Developed hierarchical structure
  • Created low-fidelity wireframes to outline basic structure, layout, flow and interactions

4. Hi-Fi Mockup & Testing

  • Developed high-fidelity mockups
  • Ensured responsiveness between desktop and mobile
  • Performed usability testing to ensure positive user experience

5. Develop & Test

  • Chose development platform and began programming
  • Ensured cross-browser compatibility and responsiveness
  • Tested flow and interactive elements
  • Continued to perform usability testing

6. Launch & Monitoring

  • Conducted final checks
  • Monitored website performance and user behavior
  • Welcomed user feedback for future improvements

Site Architecture

Wireframes

Typography & Color

Pages

Home Page

Service Page

Portfolio Page

About Page

Blog Page